Today, this will be a phrase that I am thinking of leaving uninterpreted — of not presenting its signified meanings. Everyone can contribute their own interpretation. I will only offer a few thematic fields: buildings and bioclimatic façades, packaging and marketing, clothing and the soul, behavior/manners and the soul.
But I cannot resist. I am moving on.
The wrapping may protect, reveal, conceal, or promise. It may be a surface, but it is not always superficial. It may be the first reading of something, but not necessarily its final truth.
Perhaps the charm of the wrapping lies exactly there: in the way it invites us to look — and then to decide whether we will remain with the image, or search for what exists behind it.