Frequently, in an attempt to capture a buyer's attention, we take a uniquely cinematic approach. As a result, we position the 'object' for sale—be it movable property or real estate—within a setting that is often unrealistic.
When dealing with a property sale where the balcony view is anywhere from uninspiring to eyesore-level, we usually weigh these options: 1. pulling the shutters or shades completely down, 2. shooting on a moonless night.
Conversely, if the same property offers even the slightest view of a landmark or the blue sea, we choose to squeeze into tight corners just to capture that tiny glimpse, even from an angle.
When we want to integrate the photorealistic render of an apartment building into its surroundings, we often construct an equally unrealistic, rendered neighborhood—with just enough detail—to emphasize the surrounding building volumes.
On the other hand, if the sale involves a car, we choose to showcase it entirely alone, overlooking the sea or at least some greenery, rather than stuck in highway traffic. In this case, since we are the ones driving—from the perspective of the potential buyer—we can choose exactly when (the day and time) and which direction we will take.
As potential property buyers, however, it would be far better to face the truth right from the start, even if it is slightly embellished. But how?
With an awning, a pergola, or a clever construction trick using fixed or adjustable louvers. These are character-defining elements for our current or future space; they are cost-effective solutions that genuinely aim to provide substantial ventilation and cooling for the property, rather than just existing to justify an inflated price tag under the guise of 'bioclimatic design'.